3Rank 03 of 8 · Best Retinol Serums

The Ordinary The Ordinary Retinal 0.2% Emulsion

The strongest retinal here at 0.2%, in an airless pump — the right packaging for an oxidation-prone aldehyde, and notably better than the dropper bottles The Ordinary uses for its retinols.

The Ordinary The Ordinary Retinal 0.2% Emulsion — product photo 8.2BPR score
good
  1. €18Price
  2. Retinaldehyde 0.2% — not covered by the EU capRetinoid form and stated concentration
  3. 3 of 8in Best Retinol Serums
  4. 8.2BPR score 0–10

Review

What this product is

Written after the analysis, from the same sources the score is built on: the manufacturer's documentation, available studies and verified owner feedback.

The highest retinaldehyde concentration in the ranking, at €17.90 for 15 ml, and a good demonstration that The Ordinary can package properly when the molecule demands it.

The airless pump is the point. Retinaldehyde is an aldehyde and oxidises readily; an airless pump keeps the formula from meeting air until it is dispensed. Contrast this with The Ordinary's own retinol serums, which ship in dropper bottles that reintroduce air on every use — and which the brand itself tells you to refrigerate and finish within three months. The company chose the right format here and the wrong one there, which tells you something about how much packaging matters.

The formula is thoughtfully anti-irritant rather than minimal: ergothioneine as an antioxidant, bisabolol and 4-t-butylcyclohexanol as soothing agents, cetylhydroxyproline palmitamide for barrier support, plus ascorbyl palmitate and tocopherol as further antioxidants. Hydroxyapatite is used as a carrier.

Being retinaldehyde, it is not covered by Regulation (EU) 2024/996 and will not be affected by the 2027 deadline.

At 0.2% this is a strong product and not a beginner's first retinoid. It sits at the top of Medik8's own five-step ladder. If you have never used a retinoid, start lower — the retinisation phase at this strength on unprepared skin is where people give up.

The 15 ml size means the price per ml is €1.19, higher than the Geek & Gorgeous despite the lower headline price. And The Ordinary provides no published clinical testing for any of its products.

Technical data

Specification

Figures from the manufacturer's documentation, verified against available outside sources. Values we could not confirm are marked as declared.

Retinoid form
Retinaldehyde (retinal)
Stated concentration
0.2%
Covered by EU 0.3% cap
No
Encapsulated
No
Packaging
Airless pump
Key ingredients
Retinal, hydroxyapatite, ergothioneine, bisabolol, 4-t-butylcyclohexanol, cetylhydroxyproline palmitamide, ascorbyl palmitate, tocopherol
Size
15 ml
Price per ml
approx. EUR 1.19
Published clinical testing
None

Component scores

Where the score
comes from.

Four components, equal weight, each on a 0–10 scale and each resting on a named source. The overall score is their mean — the full procedure is in the methodology.

  1. Composition and specification8.6

    Declared composition and specification: active ingredients and their concentrations, energy classes, standards, technical parameters — and what the manufacturer leaves unsaid.

  2. Evidence and studies7.0

    Verification of the manufacturer's claims against outside sources: laboratory reports, industry testing, safety data sheets, certificates and regulatory decisions.

  3. Owner feedback8.4

    Analysis of verified reviews written after extended use, together with recurring fault reports for the model or series.

  4. Cost and value8.6

    Price set against what the product actually delivers, plus costs incurred later — consumables, energy, servicing, subscriptions — over the lifespan typical for the category.

Overall score = mean of four component scoresSignificance threshold: ±0.15 pt

What we liked

  • 0.2% retinaldehyde, the highest retinal concentration here
  • Airless pump — correct packaging for an oxidation-prone aldehyde
  • Ergothioneine, bisabolol and 4-t-butylcyclohexanol address irritation
  • Not covered by the EU 0.3% cap
  • €17.90 headline price
  • Multiple antioxidants: ascorbyl palmitate, tocopherol

Worth knowing

  • 0.2% is too strong as a first retinoid — this is the top of Medik8's ladder
  • 15 ml only, so €1.19 per ml despite the low headline price
  • No published clinical testing
  • Not encapsulated, unlike the Medik8 and Geek & Gorgeous retinals
  • The Ordinary's retinol products in the same range use dropper bottles
8.2 Good Rank 03 of 8 · Best Retinol Serums

Comparison

How it compares
within the category

All values come from the same analysis and are comparable only within the category Best Retinol Serums.

Comparison with the category leaders
ProductScoreRetinoid form and stated concentrationPrice
Geek & Gorgeous A-Game 10Top score 8.8Retinaldehyde 0.1% — not covered by the EU cap €19
The Ordinary Retinal 0.2% EmulsionThis product 8.2Retinaldehyde 0.2% — not covered by the EU cap €18
Category average8 products analysed 7.9——

FAQ

Frequently asked questions

Why does the airless pump matter so much?

Retinoids degrade through light, oxygen and heat. An airless pump keeps the remaining product sealed from air as it empties; a dropper bottle draws fresh air into the bottle every single time you use it. The Ordinary's own advice for its dropper-packaged retinols — refrigerate after opening and use within three months — is effectively an admission of the problem. The same brand chose an airless pump for this aldehyde, which is the right call.

Principles

The manufacturer makes claims.
We check what the evidence says.

Every ranking follows the same protocol: an analysis of composition and specification, verification of claims against available studies, a review of verified owner feedback, and an assessment of price against what the product delivers.

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