Principles
What our independence rests on
A ranking is worth something only when the reader knows what it rests on and how its publisher makes money. These are the principles we hold to.
Data
Sources instead of claims
Scores rest on manufacturer documentation, studies by independent laboratories and consumer organisations, public registers, and verified owner reviews. A claim confirmed by none of these is described as a manufacturer declaration — and scored as one.
Money
What is not for sale
We do not sell positions in a ranking, scores, badges or sponsored articles dressed up as analysis. No brand sees its result before publication and none has sight of the text.
The site is funded by affiliate links; the arrangement is described in a separate note on affiliate links.
Corrections
What happens when we are wrong
An error in the data or in the interpretation is corrected as soon as it is verified, and the ranking records what changed and when. We do not quietly remove results that turned out to be inconvenient.
Limits
What we do not score
We publish no rankings in categories where a product's value is decided by testing that cannot be verified from available sources — crash testing of child car seats, for instance, or the clinical efficacy of a preparation. No ranking is better than a ranking built on guesswork.